Your bright future starts here

Guiding Philosophy

Urdaneta City University adheres to the educational philosophy set forth by its founding father, Dr. Pedro T. Orata, which is anchored on the following principles:

1. Education contributes significantly to the development of individuals and the society in which they live.
2. Education should be available and accessible to all people from all walks of life, in both urban and rural communities.
3. The quality of education provided determines the quality of life of the people and the progress of the nation.
4. The University shall provide education and development programs that are aligned with national development goals.

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Vision

A leading university that transforms individuals into morally upright and globally competitive professionals through quality and practical education for all.

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Mission

To provide exemplary outcomes-based and advanced instruction, socially relevant and innovative research, and inclusive extension services through partnerships and linkages.

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Goals

Instruction

To instill the knowledge, abilities, skills, and attitudes necessary for individuals to become responsible members of society; enhance the quality of instruction to produce highly competent professionals; and harness the productive capacity of the country's human resources toward international competitiveness.

Research

To develop individuals capable of conducting scientific, innovative, and advanced research in the pursuit of new knowledge; provide leadership across various fields toward a dynamic and self-sustaining economy; and enrich the nation's historical and cultural heritage.

Community Services

To undertake participatory and inclusive extension services that are relevant, responsive, accessible, and equitable through efficient and effective community development programs; and strengthen symbiotic partnerships and linkages to promote intergenerational responsibility for the common good.

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Objectives

To provide exemplary outcomes-based and advanced instruction, socially relevant and innovative research, and inclusive extension services through partnerships and linkages.

1. To provide professional, technical, and specialized instruction in the fields of arts, sciences, humanities, and technology.

2. To conduct systematic investigations aimed at discovering new knowledge, solving existing problems, developing innovative ideas and theories, satisfying intellectual curiosity, and advancing humanity's understanding of nature.

3. To establish sustainable livelihood projects that improve the quality of life of community members and expand transnational collaborations that generate socioeconomic benefits for present and future generations.